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	<title>m-bike.org &#187; Liberty Mutual</title>
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		<title>Liberty Mutual rewrites road safety history</title>
		<link>http://www.m-bike.org/blog/2010/02/08/liberty-mutual-rewrites-road-safety-history/</link>
		<comments>http://www.m-bike.org/blog/2010/02/08/liberty-mutual-rewrites-road-safety-history/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 11:00:26 +0000</pubDate>
		<dc:creator>Todd Scott</dc:creator>
				<category><![CDATA[Safety]]></category>
		<category><![CDATA[Liberty Mutual]]></category>

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		<description><![CDATA[Volume 13 Issue 1 of Libery Mutual&#8217;s Liberty Lines magazine includes a timeline called &#8220;Model T to Infiniti: 100 Years of Safety Innovations.&#8221; The timeline&#8217;s introduction states that &#8220;&#8230;because of ever-increasing safety innovations, the rate of fatalities has decreased.&#8221; That&#8217;s a pretty misleading if not dishonest statement. Liberty Mutual&#8217;s timeline begins in 1900 when fatalities [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.m-bike.org/blog/wp-content/uploads/2010/02/early-road-fatality-chart.jpg"><img style=' float: right; padding: 4px; margin: 0 0 2px 7px;'  class="alignright size-medium wp-image-3504" title="Growth of U.S. automotive fatalities" src="http://www.m-bike.org/blog/wp-content/uploads/2010/02/early-road-fatality-chart-300x210.jpg" alt="" width="300" height="210" /></a>Volume 13 Issue 1 of Libery Mutual&#8217;s <strong>Liberty Lines</strong> magazine includes a timeline called &#8220;Model T to Infiniti: 100 Years of Safety Innovations.&#8221;</p>
<p>The timeline&#8217;s introduction states that &#8220;&#8230;because of ever-increasing safety innovations, the rate of fatalities has decreased.&#8221;</p>
<p>That&#8217;s a pretty misleading if not dishonest statement.</p>
<p>Liberty Mutual&#8217;s timeline begins in 1900 when fatalities due to automobiles was a rarity nationwide. By 1907 there were roughly 500 fatalities (fewer than 6 fatalities per million Americans) which grew sharply over time.</p>
<p>There were over 37,000 people killed in 2008 (more than 120 fatalities per million Americans.)</p>
<p>That&#8217;s not a lower rate.</p>
<p>Perhaps the fatality rate per 100 million vehicle miles travel has dropped with people driving more, but that&#8217;s hardly something to celebrate when we lose the equivalent of a medium-sized U.S. city of people every year.</p>
<p>And about 14% of those fatalities are pedestrians and bicyclists. Looking at a rate based on vehicle miles travel only serves to hide these fatalities.</p>
<p><em>[The road fatality chart was published in Peter Norton's excellent book, </em><strong><em>Fighting Traffic</em></strong><em>.]</em></p>
<h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li><a href="http://www.m-bike.org/blog/2012/01/13/bike-lanes-safety-and-southwest-detroit/" title="Bike lanes: Safety and Southwest Detroit">Bike lanes: Safety and Southwest Detroit</a></li><li><a href="http://www.m-bike.org/blog/2011/08/10/detroit-safety-projects-to-include-bike-lanes-where-possible/" title="Detroit safety projects to include bike lanes &#8220;where possible&#8221;">Detroit safety projects to include bike lanes &#8220;where possible&#8221;</a></li><li><a href="http://www.m-bike.org/blog/2011/06/08/complete-streets-in-oakland-county/" title="Complete Streets in Oakland County">Complete Streets in Oakland County</a></li></ul>]]></content:encoded>
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