Bikes Belong, the bike industry advocacy group certainly seems to be making some smart political moves right now.
Their latest is a partnership with Humana to provide 1,000 free bike rentals at both the Democratic and Republican National Conventions. The program is called Freewheelin’ and so far it’s been a huge success in Denver.
Just one day into the Democratic National Convention, more than 1,400 convention delegates, visitors and Denver residents are ready to vote yes … for Freewheelin. The innovative bike-sharing program from Humana and Bikes Belong recorded 1,429 rides, 2,937 miles ridden, 92,000 calories burned and a carbon-footprint reduction of just more than one metric ton.
“If the first day of the DNC is any indication, bike-sharing has tremendous potential in the U.S.,” said Jonathan Lord, M.D., Humana’s chief innovation officer. “Riding a bike is great for your body, great for the environment, and a lot of fun. So many people are returning their bikes with big smiles on their faces, reminded of all the fun they had riding bikes as kids.”
Here’s a video showing the program in action.
There are additional details on the Bikes Belong web site.